His latest book, Food Rules: An Eater’s Manual. He’s written several books about food, including The Botany of Desire, The Omnivore’s Dilemma and In Defense of Food: An Eater’s Manifesto. He’s the Knight Professor of Science and Environmental Journalism at the University California, Berkeley School of Journalism. He’s among the nation’s leading writers and thinkers on food and food policy. Today we’re going to spend the hour with one of the key voices in that film, journalist and bestselling author Michael Pollan.
You know, now, see, that’s a noble goal.ĪMY GOODMAN: And that was an excerpt of the Oscar-nominated documentary Food, Inc. JOEL SALATIN: Imagine what it would be if, as a national policy, the idea would be to have such nutritionally dense food that people actually felt better, had more energy, and weren’t sick as much. The battle against tobacco is a perfect model of how an industry’s irresponsible behavior can be changed.
When we run an item past the supermarket scanner, we’re voting, for local or not, organic or not.ĮRIC SCHLOSSER: Look at the tobacco industry. GARY HIRSHBERG: The average consumer does not feel very powerful.
UNIDENTIFIED MAN 2: Smells like money to me! coli has been found in spinach, apple juice. NEWS REPORT: Peanut butter contaminated with Salmonella. There is an effort to make it illegal to publish a photo of any industrial food operation.ĮRIC SCHLOSSER: I find it incredible that the FDA wants to allow the sale of meat from cloned animals without any labeling. MICHAEL POLLAN: They have managed to make it against the law to criticize their products. UNIDENTIFIED WOMAN: Sometimes you look at a vegetable and say, “OK, well, we can get two hamburgers for the same price.” So much of our industrial food turns out to be rearrangements of corn. MICHAEL POLLAN: When you go through the supermarket, there is an illusion of diversity. UNIDENTIFIED MAN 2: If you can grow a chicken in forty-nine days, why would you want one you’ve got to grow in three months? UNIDENTIFIED MAN 1: Everything we’ve done in modern agriculture is to grow it faster, fatter, bigger, cheaper. The industry doesn’t want you to know the truth about what you’re eating, because if you knew, you might not want to eat it.ĮRIC SCHLOSSER: We’ve never had food companies this powerful in our history. The modern supermarket has, on average, 47,000 products. MICHAEL POLLAN: The way we eat has changed more in the last fifty years than in the previous 10,000.
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